Definition of "sponsorship" []

• The state or practice of being a sponsor. (noun)
• The aid or support provided by a sponsor; backing or patronage. (noun)

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• "“We opted against any of the title sponsorship offers we received and instead decided to form a new company to produce Champion System frames,” said Scott Kaylin, co-founder of Champion System."
• "England, Scotland, Wales and Northern Ireland signed a combined £40m, three-and-a-half-year deal with Vauxhall for the title sponsorship rights to those national teams in January."
• "It earns the majority of its revenue through a number of sources, including the sale of media rights for the matches, the title sponsorship of the tournament and licensing of merchandise."