Definition of "psychographic" [psychographic]

• Based on individual psychological characteristics, rather than demographic or other factors (adjective)

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• "Mindset Media specializes in what it calls psychographic measurement and targeting."
• "ULZHEIMER: This is called psychographic data, and it's essentially shopping patterns and merchant behavior, meaning where am I shopping?"
• "Using polls, demographic information and "psychographic" studies of lifestyles and values, they whittled their list to around 600,000 middle-aged, well-educated voters living in districts of key representatives and sent them lobbying packages."