Definition of "psychographics" []

• The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes. (noun)
• The data obtained from such study. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "The information in this story comes from buyer demographics and from what carmakers call "psychographics"--or customers' beliefs and attitudes."
• "As you begin to define your customers, both the end-users and the intermediaries, describe all of their various attributes: age, location, industry, purchasing patterns, buying sensitivities, "psychographics" (what motivates them), etc."
• "The system can isolate individual market, network, series or telecast performance; administer national and local estimates; and provide an evaluation of influencing factors such as psychographics and demographics."