The rapid creation of prototypes of a new product for demonstration and research purposes(noun)
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Use "prototyping" in a sentence
"The Import function supports retrieving web pages over HTTP (in any of several representations, including XML) as well as importing Apache log files, which is great for prototyping from the raw data."
"“Rapid prototyping is a really cool thing to do,” he gushed after completing his mini-game."
""We are ge tting to the stage where design and prototyping is possible," Mr. Wellmann said."