Definition of "bluewash" [bluewash]

• To use a blue paint or glaze. (verb)
• To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner. (verb)
• A wash of blue paint or glaze. (noun)

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• "What is even more striking to me is how DC has decided to ahem "bluewash" this bit of history with their reprintings of early Batman issues."
• "Despite losing the seven remaining Kent seats in a Tory 'bluewash', three of Labour's long-serving representatives have guaranteed a strong future."
• "It's a competence-driven philanthropy strategy that's not just smart PR or bluewash - it's good business."