Definition of "greenwash" []

• The dissemination of misleading information by an organization to conceal its abuse of the environment in order to present a positive public image. (noun)
• The information so disseminated. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "It's not for nothing we coined the term "greenwash" at the time -- corporate polluters then, and corporate polluters now, are at the heart of much of what is wrong with the world."
• "Unfortunately, 98 per cent of those offerings were judged to be "greenwash" - produced, marketed or sold in ways that were still environmentally damaging."
• "Rejecting "greenwash" - not pretending to be more sustainable than they actually are."