1. Producing wealth; profitable: a lucrative income; a lucrative marketing strategy.
2. producing a profit; profitable; remunerative
3. She tried to make a go of acting, doing voice-overs for commercials which she describes as "lucrative" but a long way from her dream of top billing.
4. In my hometown the city council are essentially attempting the 80/20 split in lucrative city-centre areas.
5. Wallström said the communities in lucrative mining areas were at a particular high risk.