Definition of "upfronts" []

• Plural form of upfront. (noun)

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• "Most television advertising is often sold before a show's season even starts in what is called the "upfronts," where top advertisers lock up prime advertising spots on most shows."
• "Idiot Box: TV networks announce their "upfronts" - the new shows we'll be seeing"
• "This year at the upfronts has been a reverse arms race: who can turn down the razzle-dazzle — no Mariah Carey, no Aretha Franklin, no Marc Cherry dancing with the cast of “Desperate Housewives” — while still turning out something that kinda looks like an upfront."