Definition of "up-front" []

• Straightforward; frank. (adjective)
• Paid or due in advance: up-front cash. (adjective)
• In advance; beforehand: demanded to be paid up front for the photographs. (adverb)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "The wines are characterized by up-front, opulent, ripe-berry aromatics and a minerality on the palate."
• "Most of the Champenois never traditionally took rosé very seriously but they have gladly met demand - some of them somewhat cynically, given the prevalence of what one anonymous industry insider calls "up-front, tits-out, TOWIE-style pink"."
• "And though strange to the auslanders to the military spouse community, being a deployment husband is always up-front to the world, and with chivalry to the spouse."