Definition of "underprice" [underprice]

• To price lower than the real, normal, or appropriate value. (verb-transitive)
• To sell at a lower price than (a competitor): one store that underpriced others of its kind. (verb-transitive)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "Due to this intense competition, insurers may actually underprice their policies (with premiums growing below inflation) in order to get these premium dollars."
• "The reality is that corporate agribusiness pockets most of the cash, and any subsidy that does trickle down to genuine family farms just enables them to stay alive to get squeezed harder by the agribusiness oligopolies that overprice their inputs and underprice their outputs."
• "Bankers don't want to overprice deal and loose their investor base but at the same time they don't want to underprice deals and loose their fee-paying issuer clients."