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Use "thriftiness" in a sentence
"The end of easy access to consumer credit will, he argues, lead to "thriftiness" focused on "value", rather than "frugality" focused on low prices."
"A Citigroup report, for example, argues that US consumers are shifting towards "conscientious consumption", embracing a "thriftiness" focused on value and quality, not quantity."
"The two-day shadow--which can take mere mortals four days to grow--has become a facial hair staple in the past few years, perhaps popularized by recession thriftiness and TSA's tight scrutiny of razorblades and shave creams."