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A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.
(noun)
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A phrase used repeatedly, as in advertising or promotion: "all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism” ( Margaret Sanger).
(noun)
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A battle cry of a Scottish clan.
(noun)
American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.