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Use "schmoe" in a sentence
"The tag schmoe is not private, as no tags are private, however you can choose to opt-out of tags on your profile or you can delete any tag you wish (and it will never reappear)."
"I mean, OK, this schmoe is about 5'8 , maybe 160# soaking wet; short, scrawny, and greying."
"So I could have used those for more contests, or in the case of ties (see above), or for actual reviewers, etc, while meanwhile some schmoe is trying to make a profit over something they got for free and doubtless was not interested in."