(Yiddish) excessive sentimentality in art or music(noun)
WordNet. Princeton University. 2010.
Use "schmalz" in a sentence
"Would you be able to indulge her need for schmalz, selflessly?"
"And then comes the turning point—the moment when Barney transformed himself from the Jerry Lewis of the kids comedy circuit, all sappy, treacly schmalz, into its Lenny Bruce."
"The attempt at cutesy-pie, family-guy schmalz winds up, IMHO, drawing attention away from the points Roskam thinks he is making."