Definition of "sales pitch" []

• Remarks or demonstrations intended to persuade a consumer to make a purchase, especially when vigorously delivered or exaggerated. (noun)

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• "It was a slick promotional ad designed to bring potential customers into the fitness center where the soft sell of the glossy brochure would morph into a solid sales pitch delivered by a hard-bodied recruiter."
• "Since the customer relationship relies on trust, Solectron’s sales pitch to a new client is long and arduous."