Definition of "reframe" [re•frame]

• To frame again. (verb)
• To redescribe, from a different perspective; to relabel. (verb)

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• "The reframe is a result of the focus of the executive."
• "CalD -- obviously it's been a long time since he debated, but as I remember Bill was able to do those things -- attack, defend and mischaracterize (he'd probably say "reframe") -- without looking nasty in the process."
• "How long can you "reframe" something before you realize that the problem is your crappy art and not the choice of a speckled mahogany vs. fluted sterling silver enclosure?"