Definition of "rebranding" []

• Present participle of rebrand. (verb)
• The association of a new brand, trademark, image, or appearance with a product or service. (noun)

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• "As some might say, you are simply involved in "rebranding" and are probably actively looking for religious supporters to play the token role as part of the marketing campaign."
• "Imax thinks no rebranding is necessary to distinguish sizes; I know that I now have a very different, and negative, impression of the brand as a whole."
• "The belief that Republicans are running more women speaks both to the GOP's success in rebranding itself as more committed to female empowerment and to the failure of Democrats to challenge this factually flimsy strategy."