Definition of "rebrand" [rebrand]

• To change the brand name, logo, or image of a product or company (verb)
• A change to the brand name, logo, or image of a product or company (noun)

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• "Must admit the Cartoon Network rebrand is one of my top favorites, though some of the sports rebrands covered here are interesting as well."
• "The channel rebrand is being helmed by UKTV’s marketing team (Tom Lucas, Sara Holt, and Gemma Parkinson) and Red Bee."
• "The rebrand is being led clientside by Virgin Media TV’s brand marketing director Jeff Dodds."