Definition of "pure-play" [pure-play]

• Alternative spelling of pureplay. (adjective)

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• "In Iowa, Minnesota Rep. Bachmann struggled to revive her slumping candidacy, presenting it as a once-in-a-lifetime chance, against a weakened incumbent, to cast aside moderates and go for a pure-play conservative."
• "Australia's biggest pure-play oil company also announced Tuesday its second-quarter revenue jumped 17% to US$1.25 billion after unrest in the Middle East and North Africa helped drive oil prices above US$100 a barrel."
• "Sydney-based Westfield said the restructure, involving a new trust raising up to 3.5 billion Australian dollars (US$3. 49 billion) through a share issue to reduce debt, will benefit from keen local interest in pure-play Australian assets."