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The art or science of establishing and promoting a favorable relationship with the public.
(noun-plural)
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The methods and activities employed to establish and promote a favorable relationship with the public.
(noun-plural)
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The degree of success obtained in achieving a favorable relationship with the public.
(noun-plural)
American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.