Definition of "promoting" []

• Present participle of promote. (verb)

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• "There is a belief here that he's been at the forefront of the crisis despite campaigning and then starting his term promoting "the American model.""
• "Seriously, if it weren't for Justin (NSYNC) and his label promoting Britney the way they did, we wouldn't have heard of Britney either."
• "She praised the new administration for what she calls promoting democracy."