Definition of "promo" []

• Informal A promotional presentation, such as a television spot, radio announcement, or personal appearance. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "The other says that the promo is actually the Lost video game trailer."
• "The little zinger gags are funny in each of these three promos but I think the second promo is the funniest of all."
• "Since publisher-supported promo is pretty spotty for writers, this DIY approach is empowering."