Definition of "profitless" [prof•it•less]

• Not yielding profit (adjective)

Wiktionary.org : Text is available under the Creative Commons Attribution-ShareAlike License

• "But profits evaporated, creating an era of so-called profitless prosperity in the middle of the decade when auto makers sold record numbers of vehicles in the U.S. market - as many as 17-million annually - and lost tens of billions of dollars."
• "That led to years of what is known as profitless prosperity, when Americans were buying 16 million vehicles or more annually, auto plants were humming and GM, Chrysler LLC and Ford Motor Co. were losing tens of billions of dollars."
• ""It's sometimes referred to as profitless prosperity.""