Definition of "product line" []

• A particular kind of product or merchandise (noun)

WordNet. Princeton University. 2010.

• "As Scott Bedbury the marketing strategist who helped to launch campaigns for Nike and Starbucks, writes in his book A New Brand World, “The most innovative product line will grow stale in the minds of potential consumers if the marketing has become static, undifferentiated, or—even worse—irritating for lack of change.”"
• "Management sought to balance its future overall product line between those of proven strength, those with high competitive potential, and image-building “nutrition” items."
• "One objective of the new products policy was to protect the traditional product line from Barcel through competitive attack or defense."