Broadcasting at the time when the largest number of people watch television, considered to be between 18:00 and 22:00.(adjective)
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Use "primetime" in a sentence
"We are barraged by 'experts' telling us in primetime, that the Goal of Life is, in essence, to be self-obsessed - that the Purpose of life is to be Happy."
"Take an hour in primetime to present the results, starting with that network's roll in the 2000 presidential election (remember its coverage of the Florida results?) and going right up to the present."
"The “Russian Roulette” video, directed by Anthony Mandler, will premiere in primetime on ABC later this month."