The process of making something more plastic(noun)
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Use "plasticization" in a sentence
"She calls on us to be more mindful consumers, but she notes that: ...individual actions alone are unlikely to bring about change on the scale that is now required -- whether the task is stopping the plasticization of our oceans, protecting our children from endocrine disrupters, or curbing the carbon emissions that fuel global warming."
"Of course, there are many problems with the increased plasticization of our society, and the fact that Hollywood and the media are hell-bent on churning out female "stars" that were made from the same Playboy Approved! rubber stamp is reason enough for massive concern."
"An understated shine, something that says ‘Wood Underneath!’ with no suggestion of plasticization or laminate or (gag) thermo foil."