"With over a hundred video and computer screens, as well as information streaming along ticker tapes, it wasn't an easy room to pinkify, but this was, in fact, part of the Komen strategy, according to founder Nancy Brinker , to "deliver conventional messages in unconventional ways in unexpected environments.""
"The other day, I promised I'd be featuring more pink things things ... in an effort to recognize October as Breast Cancer Awareness Month, and hey, pinkify our lives just a little bit more."
"Anyways, part of the proceeds goes towards breast cancer research, so if you want to pinkify your kitchen and get new toys, check 'em out."