A personal attractiveness or interestingness that enables you to influence others(noun)
WordNet. Princeton University. 2010.
Use "personal appeal" in a sentence
"The only one derived from his familiar mercantile network was John Swanwick, but he was named receiver for Pennsylvania only after Morris made a personal appeal to David Rittenhouse, the mathematician and ardent Constitutionalist who was then serving a term as state treasurer."
"Not even a personal appeal from Annan himself, when he arrives in Colombo after visits to Jakarta and Aceh, can deter Kumaratunga."
"Securing an interview with Lord Salisbury, to whom he had dedicated The Malakand Field Force, Churchill prompted Salisbury to make a personal appeal to Kitchener."