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Bribery of an influential person in exchange for the promotion of a product or service, such that of disc jockeys for the promotion of records.
(noun)
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A bribe or a number of bribes given to an influential person in exchange for a promotion of a product or service: "I do not mean to imply that most Wall Street analysts typically receive payola for touting particular stocks” ( Burton G. Malkiel).
(noun)
American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.