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Use "optimisation" in a sentence
"However, as David Ricardo observed almost 200 years ago, economic optimisation is about comparative advantage."
"If search is personalised according to your browsing habits, SEO becomes an act of personal tailoring, rather than keyword optimisation."
"For both Facebook and Twitter, it is pretty obvious that the optimisation is a great leap forward in usage of these apps via the family TV, so much better than simply using the Opera browser through the Nintendo Wii for example."