Definition of "off-brand" []

• Of or being a product sold inexpensively under a relatively unfamiliar brand name and often considered inferior to better known brands. (adjective)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "Even better, unlike many other promotional sales events, such as Black Friday, where the focus is often on off-brand TVs or stripped-to-the-bone models, this is a great opportunity to get a TV loaded with features, including 3D, Internet connectivity, and in the case of LCD sets, LED backlights and 240Hz technology."
• "There are now hundreds of thousands of apps available for mobile phones, though most estimates put the figure as high as 11 billion, if you count off-brand apps that have not yet found an app store willing to sell them."
• "Our current financial situation is such that some worry about our ability to support a second child – but the thing is, we can do it by making little changes here and there: buying off-brand groceries, dining out once a month instead of once a week, forgoing satellite television."