Definition of "nonfashion" [nonfashion]

• Not directly related to fashion, or the fashion industry (adjective)

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• "Gilt Chief Executive Kevin Ryan said the company's valuation, double what it commanded in another capital raising a year ago, is justified by Gilt's ability to sell nonfashion merchandise and full-price products as well as its rapid growth potential."
• "A nonfashion friend once pleaded with me to show her my wardrobe."
• "But not if it isn't balanced by a page of affordable gym bags -- and a mix of literate, nonfashion articles."