Definition of "nonconscious" []

• Not conscious (adjective)

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• "in an interview, Berger suggested that the news stories about the Gap logo change were not so much a conscious prompt as a kind of nonconscious "trigger in the environment.""
• "I told my mom the results of all my neuroscience research - that despite all her training, ads would always enter my brain nonconsciously; that those nonconscious responses end up priming my brain to favor certain brands; and that in order to overcome that brand loyalty, my critical brain has to battle it out with deep-seeded desires."
• ""You are looking to tap that deep nonconscious reason that people buy" says Donna Sturgess , president of New York-based Buyology Inc. The company this year conducted research tracking people's brain activity to help marketers decide which products would have the best chances of succeeding at retail as well as what ads or other promotions best resonate with consumers."