Definition of "nonbranded" [nonbranded]

• Unbranded (adjective)

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• ""We were interested in knowing whether there was a difference between the formulation of the more expensive branded gasolines and the less expensive, so-called nonbranded gasolines," said Sherlock, 54, of Marlton."
• "Raising prices can cause consumers to trade down to cheaper, nonbranded products, particularly at a time of austerity and weak consumer spending."
• "Second, studies looking at how consumers react to branded products v. nonbranded — typically qualitative, but some attempts to quantify."