Definition of "niche" []

• A recess in a wall, as for holding a statue or urn. (noun)
• A cranny, hollow, or crevice, as in rock. (noun)
• A situation or activity specially suited to a person's interests, abilities, or nature: found her niche in life. (noun)
• A special area of demand for a product or service: "One niche that is approaching mass-market proportions is held by regional magazines” ( Brad Edmondson). (noun)
• Ecology The function or position of an organism or population within an ecological community. (noun)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "The word niche is useful in a marketing context, but not so much in the context of a blog."
• ""I'm going to sit down and talk with the offense, defense, special teams, and let them know what I think my niche is and where I should be spending my time," Haywood said."
• ""This is what we call niche brand building," said the handsome Mr. Lannung, who was dressed in a suit by Buckler, a company that sponsored his evening out."