Definition of "narrowcast" []

• To transmit, as by cable, programs confined to the interests of a specific group of viewers, subscribers, or listeners, such as physicians, businesspeople, or teenagers. (verb-intransitive)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "With better voter lists and a new trend toward recorded messages, today's political calls are "narrowcast" -- antiabortion activists will hear one script, voters in one small area will hear directly from a local pol."
• "There's a problem with comparing a radio "broadcast" to an internet "narrowcast" - 90% of what you hear on the radio is probably not stuff you'd buy so the promo value to the artist of a play on Spotify is much higher than on the radio on a per listener basis so Lady Gaga gets a lot of CD/Download sales from her Spotify listens relative to radio play."
• "But the data helps marketers "narrowcast" their advertising."