Definition of "mindshare" [mindshare]

• A consumer's awareness of a particular brand or product compared to that of its rivals. (noun)

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• "(Im not counting taxi rides to airport which come out of my pocket money) You win and lose one customer at a time and in an early stage market, winning mindshare is important."
• "Busy trying to gain mindshare among their competitors when, instead, they could have been working hard to invent fundamentally different rules for the new medium."
• "From this perspective, the most suitable metrics are those that try to capture the notion of "mindshare" - subscriptions/circulation, exposures/pageviews, reach, search engine rankings, citations, inbound links, mail-tos etc."