Definition of "midmarket" [midmarket]

• Designed for customers with a middle income (adjective)
• Towards the middle class share of the market (adverb)
• The market in mid-priced commodities (noun)

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• "To help ensure this outcome, Dell has chosen what it calls a "midmarket design point," which refers to configurations aimed not at the largest enterprises, which are slow to change suppliers and typically already deeply engaged with IBM or HP, but at the next tier down, where the situation is more fluid and buyers are more open to alternatives that may provide greater flexibility in cloud computing and save them some money."
• "But the industry may have to wait until next year before excitement surrounding the midmarket translates into deals."
• "BS Private Equity stake Gruppo Banca Leonardo, the boutique investment bank started two years ago by Italian banker Gerardo Braggiotti, has taken a 20% stake in Italian midmarket private-equity firm BS Private Equity, with an option to buy the rest."