Definition of "microtargeting" [microtargeting]

• The targeting of small, specific demographics. (noun)

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• "It pioneered a powerful new technique called "microtargeting" - a sort of digital house-by-house search for voters, using multiple databases to identify them by their political beliefs, buying habits or anything else that's out there."
• "It pioneered a powerful, new technique called microtargeting - a sort of digital, house-to-house search for voters using multiple databases to identify them by their political beliefs, buying habits - anything else that's out there."
• "Using an approach known as microtargeting, the Bloomberg campaign collects comprehensive information about voters and uses that to build profiles to predict what messages might appeal to them."