Definition of "mass-market" []

• Of, relating to, or produced for consumption in large numbers, especially when sold in supermarkets, in drugstores, and at newstands: a mass-market paperback. (adjective)
• To produce for consumption in large numbers. (verb-transitive)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• ""Where the book is a disposable commodity...all the books that end up in my recycling bin, will go digital," says James Daunt, managing director of Britain's Waterstone's bookstore chain, referring to mass-market genre fiction such as thrillers or sci-fi."
• "Sites offering the casual games—also known as mass-market, family or classic games—draw crowds."
• "Vanke said it sold more so-called mass-market homes in smaller cities, which helped boost profits as housing prices rose in all but three cities that the government monitored in the first six months."