Definition of "macrotrend" []

• A large-scale trend. (noun)

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• ""Those sports tie to a macrotrend in individual consumers being focused on fitness and wellness," says Kevin Adler , president of sports-marketing consulting firm Engage Marketing Inc."
• "In my view, there's a microtrend, nay macrotrend, toward voters valuing honesty."
• "He was so fixated on microtrends that he overlooked a macrotrend -- Obamamania."