Producing wealth; profitable: a lucrative income; a lucrative marketing strategy. (adjective)
American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Use "lucrative" in a sentence
"She tried to make a go of acting, doing voice-overs for commercials which she describes as "lucrative" but a long way from her dream of top billing."
"In my hometown the city council are essentially attempting the 80/20 split in lucrative city-centre areas."
"Wallström said the communities in lucrative mining areas were at a particular high risk."