Definition of "in demand" [in demand]

• Sought-after; popular; coveted (adjective)

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• "To counteract these problems and to respond to a surge in demand in the 1950s, Toyota began to establish a new, lean-production approach to components supply."
• "Warrie had just started the first grade when he became in demand for television commercials."
• "The sudden surge in demand from commercial airlines was to a large extent the result of a decision made by the Aeronautics Ministry in 1973 to introduce a three-tier airline network in Brazil."