Definition of "idents" [idents]

• Plural form of ident. (noun)

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• "As a sponsor of ITV's drama output, Aviva ran 10-second adverts - known as 'idents' - at the beginning and end of each commercial break."
• "All were once employed by the big multinationals whose commercials and "idents" bankroll commercial television."
• "The show wanted them to record some 'idents' for their jingles."