Definition of "hard-sell" [hard-sell]

• Alternative spelling of hard sell. (noun)

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• "Using such sites for a hard-sell pitch is a no-no, Taylor says."
• "He said much academic research is important and interesting but is a hard-sell in terms of generating headlines."
• "The traditional hard-sell, "If you like X you'll love Y" marketing pitch is, of course, anathema to the well-connected netizen ( "get thee behind me, marketing bot!"), but that's the only mode of communication that many corporations are comfortable with, and it will take some time until we see the publishers 'equivalent of an @zappos, or an @jetblue."