Definition of "good will" [good will]

• The custom of any trade or business; the tendency or inclination of persons, old customers and others, to resort to an established place of business; the advantage accruing from tendency or inclination. (adjective)
• See under Good. (noun)

Gnu Collaboartive International Dictionary of English: licensed under The Code Project Open License (CPOL)

• "The spirit of good will lifts us beyond personal interests toward larger purposes, as the founder of psychosynthesis, Roberto Assagioli, remarks.9 The great mystics have built their practical psychology on the premise of a higher will."
• "There was no mention of Elizabeth Murphet, but there was a bequest for Sarah Wise, a Maryland resident, who was to receive two hundred fifty pounds in local currency “for the good will and affection I have for her,” as well as one hundred pounds for her daughter, and one hundred more for “the child of which Sarah Wise is now with child.”"
• "And with songs of joy the multitude of heathen folk took up the little fir tree and bore it to the house of their chief, and there with good will and peace they kept the holy Christmastide."