Definition of "e-marketing" []

• Marketing by electronic means, especially the Internet (noun)

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• "Most SMEs planned to take a mixed approach combining productivity and cost-saving measures (such as adoption of Software-as-a-Service and increased outsourcing – see my posts here and here) alongside promotional and revenue-generating tactics (such as e-marketing and search engine optimisation)."
• "Un clavier anti-bactérie « Benjamin Ingold – Le blog e-marketing/web/high-tech"
• "A typical marketing rule of thumb cites a 2% conversion rate for e-marketing campaigns, Web 2.0 will hopefully be better that."