Something that attracts customers, visitors, spectators, etc. to a place or an event.(noun)
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Use "drawcard" in a sentence
"Jakarta-born and bred IT worker Hansel Gunawan says he comes to the restaurant often, and the drawcard is the cuisine."
"Another drawcard is the astounding keyboard wizardry of Vitorio Nocenzi and Giani Nocenzi who seem to trade off one another on every track to produce a refined beauty that soars and dives across the musicscape."
"Stefan Nordbruch, IDC's associate analyst for infrastructure and IT services, says if you are prepared to pay $4500 for a laptop, you will probably want to see it first, especially if the drawcard is the aesthetics and build quality."