Definition of "downshifting" [downshifting]

• Present participle of downshift. (verb)
• A social trend towards living a simpler, less ambitious life with a better work-life balance. (noun)

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• "Still, Daum says authorities have been a bit awkward in "downshifting" now that it appears the U.S. situation isn't dire."
• "Still, Daum says authorities have been a bit awkward in "downshifting" now that it appears the US situation isn't dire."
• "Downbranding - also known as "downshifting", this is where you find cheaper alternatives of your favourite foods."