Definition of "downscale" [downscale]

• Of, for, or relating to low-income consumers: mass-produced downscale versions of high-priced fashions. (adjective)
• To reduce in scale; scale down. (verb-transitive)

American Heritage(R) Dictionary of the English Language, Fifth Edition. Copyright (c) 2011 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

• "While the House losses were greatest in downscale blue-collar districts, Democrats also lost white-collar suburban seats in New Jersey, New Hampshire, and the Philadelphia suburbs, and failed to carry the suburban seat vacated by Mark Kirk, the successful GOP Senate challenger in Illinois."
• "It also sells in a very small niche, which--with the likes of Porsche and Mercedes around, not to mention Jaguar and even Aston Martin coming "downscale"--is a tough place for GM to stage a fight."
• "Clinton continues to do well with "downscale" whites."